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Step 2: Signs Should Complement the Building they're Advertising

Every building has character. Some have architectural character that need signs that blend and become part of the beautiful building. Others have the kind of character that the signage needs to hide or spruce up. But signs can improve the look of every building if they are properly designed.

If the business is housed in a log cabin structure, the signage should complement that type of architecture. Internally lit electric signs are incongruous with all the wood of a log building.

If the fly shop is in a strip mall block building, the signage should combat that image by using a natural material such as stained wood to stand out and convey the outdoors image of fly fishing. Providing lighting can make a natural wood sign as well noticed as a plastic electric sign.

This second step to effective signage will make the building that houses the fly fishing retail store as attractive as it can be without detracting from the architecture.

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