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Step 3: Attract your customers

The fly fishing retail and service store needs to attract the people who buy goods and services provided--fly fishermen! The signs must capture the flair and promise of the fly fishing business.

Design is the crucial element here. Fly fishing aficionados are a special segment of society. Although they run the gamut of age, race, gender and economic status, fly fishers are, in their way, an elite bunch. Signage needs to be designed that will attract customers to the fly fishing store.

The third step to effective storefront signs is to have a sign designed that will capture the essence of the business and attract more customers.

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